Mercedes-Benz is the title sponsor of the Amsterdam Fashion Week 16 – 26 january 2015. Our goal was to let Mercedes-Benz stand out during the event and after on social media.

How did we do this?

Inspired by the Formula 1 ad, we made a ring. Hired a professional photographer and professional models and created a setting where people could feel like a star for a moment. Amsterdam Fashion Week guests were part of the brand while having lots of fun.
It was their choice: Star 1, star 2 or another creative pose. Check out all the pictures here.

25.000 visitors in 5 days.
More than 1500 photos.
Over 7000 likes & shares on Facebook